|
Hi,
I'm a postgraduate student and I'm currently conducting research for my masters dissertation. The search is about the relationship between video game trailers and company reputation, and to collect data I have created a short survey. I would appreciated anyone who takes the time to participate in the survey. It's very short (should only take a few minutes to complete), and it's completely anonymous.
Here is the link to the survey: https://ljmu.onlinesurveys.ac.uk/video-game-trailer-survey
Thanks!
(And much appreciation to KadaverBB for approving this post)
|
The survey will be open until the 31st of July.
Responses have come to a halt over the past few days so I would much appreciate anyone who takes the time to participate in the survey. It's very short and should only take a couple of minutes to complete.
Thanks
|
Will you follow-up and share your key findings?
|
why would he?, that thing costs money or at least a promotion/better job.
|
On July 04 2021 06:21 AirbladeOrange wrote: Will you follow-up and share your key findings?
It depends if my research turns out good enough to be officially published in a research journal. I could post a summary of my findings here once it has been submitted and graded. I can't mention anything yet about the data so far because I don't want anything to influence the way people conduct the survey if they haven't already completed it.
Thanks to everyone who has participated so far. It will remain open until the end of July. I still haven't hit my sample size yet so every response helps!
|
|
On July 04 2021 19:09 Myrmidon1984 wrote:Show nested quote +On July 04 2021 06:21 AirbladeOrange wrote: Will you follow-up and share your key findings? It depends if my research turns out good enough to be officially published in a research journal. I could post a summary of my findings here once it has been submitted and graded. I can't mention anything yet about the data so far because I don't want anything to influence the way people conduct the survey if they haven't already completed it. Thanks to everyone who has participated so far. It will remain open until the end of July. I still haven't hit my sample size yet so every response helps! If you write the results in your thesis, that is already a publication. You can obviously submit a modified version to a journal, but unless you write new things that aren't already in your thesis here, they won't care... and I would be very very very surprised if they bothered about getting scooped by tl.net even if you *did* write up findings that you don't mention in your thesis here.
That said, anybody who is interested enough can just keep an eye on graduations from Liverpool John Moores University for your thesis publication, and then download it (presumably... if it's a particularly archaic university they may have to go there in person and ask for a copy from the library, which would be prohibitively difficult). A link from you would make it a lot easier to find, though
(and yes, I filled out the survey)
|
Survey is open for one more week folks! If you haven't completed it yet I would must appreciate any final participants.
For those interested, I will put a summary of some of the results next week. I won't have ran them through SPSS yet, but from what I've seemed so far, some of the results are pretty clear.
|
Here is a quick summary of the results as promised:
It turns out the overwhelming majority of respondents think video/computer game trailers are deceptive. In fact, I didn't get a single Disagree or Strongly Disagree, and only one Unsure.
Equally the majority of people believe deceptive trailers create distrust towards developers/publishers, except there were a few disagrees and some unsures.
Most people believe reputation is an important factor when deciding to purchase a game. The interesting result of this result was that it was mostly "Agree" and not so much "Strongly Agree".
Ironically, most people believe companies should be subject to advertisement law; however, there was a lot of "unsure" reponses.
And finally, this result is where it gets interesting. Whether people would buy more video games from the same companies knowing their advertisements can be deceptive is very mixed. In fact, "Unsure" had the most reponses. It is very mixed though; there are roughly equal amount of reponses for "Agree" and "Disagree" too.
I haven't run the results through SPSS yet, but it's quite clear that people are willing to overlook deceptive advertisement if another variable such as price or word-of-mouth overides it.
Anyway, thanks to everyone who responded to the survey. You have been a real help!
|
|
|
|
|
|